Quality & Ethics

All projects undertaken by MRNI Research are conducted to the following standard and procedures:

All research conducted by us is conducted in accordance with the MRS Code of Conduct
We are registered under the Data Protection Act 1998 (DPA) to hold personal data and data bases for the purposes of Market Research
We have responsibilities to ensure that its research work on behalf of its clients is conducted using appropriate methods and that the rights and interests of all those involved in the research process are protected.

Response to Covid-19

Due to the flexible approach taken at MRNI we continue to deliver high quality research solutions to our clients, gathering key data in this changing climate. During this time we are able to take an online and telephone approach with limited face to face interviews when appropriate.

All face to face interactions will be performed in line with the most up to date government guidelines.

MRS Code of Conduct
The Code of Conduct is designed to support all those engaged in research to maintain a professional standard; it gives assurance that research is conducted in an ethical manner; and it is needed to create confidence in, and to encourage co-operation among, the business community and the general public.

In following the principles enshrined in the Code of Conduct, we ensure that all personal data we collect is:

processed fairly and lawfully
only used for the specific and lawful purposes for which it is collected
adequate, relevant and not excessive
accurate and up to date
not kept beyond fulfilling the purpose for which it is collected
processed in accordance with the rights of data subjects
kept secure

Data Protection
The protection of personal data is, and always has been, a top priority for MRNI as a leader in the Market Research industry and producer of information about people. MRNI complies with the Market Research Society’s Code of Conduct, and adheres to the UK Data Protection Act 2018 (UK DPA) and the UK General Data Protection Regulation (UK GDPR). We ensure that all personal data we collect is:

processed fairly and lawfully
only used for the specific and lawful purposes for which it is collected
adequate, relevant and not excessive
accurate and up to date
not kept beyond fulfilling the purpose for which it is collected
processed in accordance with the rights of data subjects
kept secure
not transferred outside the EEU unless adequate protections are in place

Research Ethics
We will always strive to conduct research in a manner that:

ensures valid, informed consent is obtained before individuals participate in research
takes reasonable steps to identify and remove barriers to participation
avoids personal and social harm
protects the confidentiality of information about research participants and their identities

We will also always strive to ensure that our research processes protect against distortion and bias in the interpretation of findings.